There is a science to outdoor advertising and Soapoint has mastered the genius of message and medium. No matter how loud or soft your message is do it big so everyone can see. We use rules based on Fives to guide our clients through the best practices of ink.
Five and Die - Any more than five message points on anything big and outdoors and the message will die. On average, you have about 5 seconds to make an impression on Someone. If you can't do it at 50 feet away and 50 miles an hour, you lose.
We employ font and color as mediums to gain ROI for our clients. The combination of "Knowledge of Big" and our modern edgy style makes us a snap to work with.