Racing to Success

June 08 2010 - 11:32am by mike

Racing to Success

When 3ZERO3 Motorsports needed a sick wrap done for a Volkswagen GTI for the SCCA Pro Racing World Challenge Touring Car Championship, they called Soapoint Graphics. The race, which lets companies and pros prove their knowledge and skills on the track, took place in Ontario, Canada at the Mosport International Raceway. With renowned Robb Holland driving the 3ZERO3 sponsored car, he set record by turning the fastest lap ever recorded in track history and placed with a podium finish in the top 3. The high placing position was a true victory, with having the VW GTI totally torn apart, rebuilt, tested and back to the track within 27 days!

With only having 27 days to get the whole car completely ready for the race, it was definitely a crazy deal! We received the call that we needed to design, print and install a wrap for a race car within one week. We jumped at the challenge and got to work basing design parameters and size from email relayed dimensions, and internet sourced photos. 3ZERO3 and Soapoint Graphics worked together to nail down the final design and from there we went to print.

The install came down to the wire as the cars arrival date pushed back later and later. The car was still being prepped and tuned all weekend and we finally got it late Monday night. Soapoint dedicated installers wrapped into the twilight to make the Tuesday morning ship date.

It was a very exciting and fast process and everyone was super ecstatic in the end with the final product. Here at Soapoint we thrive on unique situations and are always up for the challenge. This race car was a quick turn around and took a commitment level that we uphold every day. Working overnight to get the car wrapped and shipped out was just another example of how we do it around here; we love your clients and the lasting relationships we create! Thanks to 3ZERO3 Motorsports for the opportunity and also check out their BLOG about the car, the race and the whole experience! To see more pics of the wrapped racer, check out our GALLERY.

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New Soapoint Wrap Sewn Together

April 27 2010 - 5:56pm by mike

New Soapoint Wrap Sewn Together

After the sad loss of the Soapoint Cadillac and the Urban Assault Wrap, we knew we were going to have a challenge in coming up with something unique and amazing for the new 2004 Ford 150 truck’s wrap. We could go in many different areas and get as crazy or as mellow as we liked. The Cadi was a very exciting, loud graphic with tanks, guns, city scenes, planes and even a custom poem written by Mike Hornbeck, the Owner. For the new truck we wanted to go in a different direction, something more subduded, that could appeal to a whole different audience, yet we kept the design something unrivaled and fresh, in true Soapoint fashion.

Much of the beginnings of Soapoint were in fashion, and lately we have been making motion in the apparel game. Keeping with the roots of Soapoint and the fashion influence of today we came up with a “Fashion” themed wrap for the new truck. Mike (Owner and Designer), played with many different concepts for fabrics, patterns, layout, coloring, etc. He even referenced old design sketches and past wrap concepts for the new design. The final product was sharp, with a custom built textile pattern, detailed stitching and realistic “clothing tags”. There was even an obscure embossed Soapoint Star on the hood. The mixture of the custom plaid pattern and life-like leather offered an unexpected textural treat for the eyes. “We love this wrap because it represents Soapoint’s ability to be versatile, edgy and one of a kind”, Kimberly McCoy (Director). Also, with every wrap we do on our vehicles we are appealing to different clients, this may not be your particular taste but Soapoint Graphics has done and will do just about anything you would like for your wrap. Be sure to stop by the Gallery on the website to see more photos of wraps we have done and let your ideas star to flow.

Definitely keep an eye out on the streets for this wrap, not only Denver streets, but occasionally you may see us cruising in Kansas as well. Check out this photo of the newly wrapped truck back in Kansas, here . So whether you just like to see the creative wraps or would like one for yourself, give us a call or stop by, we would love to begin “Stitching together a relationship with you”.

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