July Newsletter 11’
August 26 2011 - 12:48pm by mike
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Soapoint Strong!
Soapoint is constantly trying new things, and building more relationships in our continued efforts to be the best at what we do. Things move fast in our world, and the roller coaster ride is very unpredictable - however we continue to grow stronger as a company so we can continue to make your brands and promo goods stronger as well. Here are some things we have been working on lately.
Black Label Restoration Restores its Fleet.
We recently did some work for Giovanni Clean in Pueblo/Colorado Springs, and when Rich Coleman of Black Label saw the work he know who he wanted on his project. Soapoint is restoring his fleet with new wraps on 2 box trucks, 4 vans and 2 trucks. Fleet graphics are great for the business owners and us. We will be fulfilling this job over the next few months.
Mike with print and install
Cody on laminate and install
Peak Creative from Colorado Springs on the design.
www.blacklabelrestoration.com
Scion is on it!
With the crisis in Japan, Scion is reaching far into the marketing bag, and promoting all over Denver and beyond. This custom design is straight from the mind of Jouvelt (joel), and believe us when we say that NO-ONE misses this thing.
Joel with design and file set up
Mike with print and install
Kim install
www.scion.com
Matte Mania
When you have a really nice vehicle and you want it to be different, matte is a great way to be subtle and outstanding. We took every component off of this that we could, mirrors, lights, fenders, door handles, grill, roof rack etc. All of the removal allowed an amazing seamless install that is dang hard to tell it isn't paint.
Mike on install.
Matte Wow
Wow. This car was simply amazing just to have in the shop. Matte hood, spoiler and vents made this 160k vehicle just a bit more sporty. I bet this thing moves pretty fast. 3zero3 Motorsports brought this one down to us.
Mike with install.
Soapy Monstr
Our good friends at InkMonstr graphics needed a hand to nail this RV wrap in the timeframe they had. The Soapoint shop had plenty of room for this and we worked hand in hand with the InkMonstr team to give Never Summer a pavement shredding promo RV. Thanks InkMonstr. We have done, and will continue to do many joint projects with these guys. One graphic love.
InkMonstr - entire project
Mike Install Assistance
www.inkmonstr.com
Jet Car
Wood Jr. Racing needed something a little different for their Formula Vee race car. The car turned out amazing as we made it look like a fighter jet complete with metal rivets, and authentic decals etc. It sure looks fast now....and I am sure Willis Wood Jr. will be making a scene at the track this season.
Joel design
Mike print and install
Chopper on laminate
Chaibecca Tea
We have done smart cars, but none like this. Jim Johnson with Chaibecca had the giant teapot on the top of the car fabricated locally in Denver, then we added the finishing touches with some well placed logos and decoration. We also produced t-shirts and hats for Jim. Keep an eye out for this around town and be sure to grab some tea!
Joel design
Mike Print - Install
Chopper on laminate and t-shirt printing.
WMS11
If you live in Denver, you know Westword, and you know they do some really sweet events throughout the year. We are super excited about Westword and especially about the Westword Music Showcase. This 1 day music fest set in the middle of the Golden Triangle is super fun, and fast paced. For this 1 day show, we did directional signage, 900 t-shirts, banners, stage mesh banners, and we had a booth at the show right next to Scion who was showcasing the latest wrap we did for them. There were other great vendors at the event, and Soapoint was one of the last ones out. Go Westword!
All Soapoint members contributed greatly to this event.
P.S. Joel was hands down the best "whoooo-hooooeeeerrr" I have ever heard.
Design Time
Jouvelt is quickly establishing himself as one of Denvers' premier large format designers, and he continually outputs some of the best goods in the business. For the above photo we worked with our friend Alex Young on a benefit car show to help a fellow car enthusiast in need. We turned out the benefit logo design, stickers, t-shirts and of course we showed up at the show reppin hard. Sounds like we will be doing more of these benefit shows in the coming years. We were also at the KBPI car show as well as Truck Fest at Bandimere. Hope you saw us!
ArchAngel Fightwear
ArchAngel Fightwear
After buidling their logo and overall look, we took it to the next level with more work. Looks like these guys are going big too. We love it.
Joel - design
Mike -Print production
Chopper - Screen print
Urban Mattress
Urban Mattress and Soapoint have been working together for years now. We are continually backing their brand up with new brochures, banners, window displays, billboards, trucks, and even business cards. These guys are awesome, and a great example of how a continued relationship with Soapoint can literally make your business. Thanks Urban Mattress. Good work Joel.
Joel design
Misc. production.
www.urbanmattress.com
Mixed Goodness
This is just a little taster fo some of the other components that have been coming out of the design department. Banners, banner stands, logos, magnets, business cards, and even skateboards the works as we call it. All looks good, and adds the professional touch to even the simplest of marketing materials.
Inside Soapoint
Wrap 2 revealed
The Soapoint wrap designs are beginning to set the standards for awesome here in Denver. This one is right on target. Look for it rolling around Denver. We added new wheels, tires, headlights, tailights and of course the wrap. We integrated some matte black on bumpers on the grill while going with a traditional large set of stripes done Soapoint style. Mash on!
Mike design print and install.
Kim and Chopper with install as well.
3M Preferred Installer
Continuing our progress as high-end installers Mike recently took a trip to St.Paul, MN for 2 days of rigorous installer testing. Tested on vehicle wraps, floor graphics, corrugated trailer sides, brick wall applications, and several other areas, Mike prevailed and now has attained the title of 3M Preferred Graphics Installer. This means we are certified to install nearly any type of graphic. You can find us on the 3Mgraphics.com website under "locate an installer". Soapoint is super excited about this, and we have already began to receive outside installation work through the program.
ScotchPrint Dealership Program
With the 3M Preferred title in our pocket, we are now also qualified to work with 3M on their new Scotchprint program. What this referes to is a program where individuals can purchase custom graphics for their vehicles at the dealership. They can pick from existing designs or we can go totally custom, and since we have design-print-install capabilities, we are a 4-star authorized partner in this program. We are working on getting dealerships to sign up for this program and we anticipate it to be a success over the coming years.
We have a bunch going on in Soapoint world and we look forward to letting you know our progress next newsletter. Thanks for reading!
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June Newsletter 11’
August 09 2011 - 10:45am by mike
WHOA!!!
Things have been moving at a crazy pace around here, and we love it. We hold on and take the graphic waves like champs (or at least we try real hard to). Even on the days when the business is pulling us, we hang in there and keep laying down our best tricks while trying to learn new ones. Here are some clips and highlights from the last couple months.
Blue Creek Blade Sign
Blue Creek - an urban health retreat - recently opened their doors at 29th and Quebec in Stapleton. This custom sign was fashioned from aluminumum tubing, di-bond, routed acrylic, and some reclaimed wood. Design conception by Andy Sherman at Can of Creative with Blue Creek. Fabrication and install - Soapoint
Mike - project management - fab
Darius - fab and install.
Intrinsic Valuations
For us it's the little things in life sometimes. This crafty little sign turned out sharp and was a cost effective way of labeling the building. We started with 1/4" aluminum, drilled and tapped studs into the back for our "Stand off", we also put smaller studs on the back of the sign to hold a 1/4" piece of blue acrylic. This acrylic piece was spaced from the back of the sign 1/2" and made a real nice impression. The sign was finished with a custom brushed look and several coats of clear.
Can of Creative - Design
J and M - Fabrication
Mike - Install
www.intrinsicvaluation.com
Scion Throw Back
Scion showed up with another sweet idea for a wrap. Chip Hanley with Scion Denver spearheaded the project with this throwback idea from the A-Team. Soapoint threw in some style with 3M's new 1080 Matte Silver - this gray vinyl has some sparkle to it up close, and helped pull this really cool promo ride together.
Mike - layout and install.
www.scion.com
Giovanni Clean
When you purchase a behemoth truck like this for your cleaning business, you most certainly put your name all over it. Givovanni Clean is based in the Pueblo - Colorado Springs area and owner Doug Nardini made the decision to work with Soapoint on the project based on a referral. We took good care of Doug and we are sure the graphics on the truck will help keep it busy.
Mike - Design, Print, Install
Chopper - Laminate - Install
Kim - Install - trim
www.GiovanniClean.com
Fast Bikes - Smooth Graphics
Soapoint loves custom, especially when it says Soapoint. Sam Roberts needed to dress his race bike up with some easily replacable graphics. If he lays this thing down, we can have it reprinted and re-installed before the next race - no need for paint or running old body work. We used 3M ij 380cv3 for this project with matching gloss laminate. this material is super conformable, and helps make ridiciulous wraps like these possible.
Mike - design - print - laminate - install
Westword goes wrap for Street Team.
Westword hooked up with Emich Volkswagon to get their Street Team representing in style. Look for this around Denver, you are sure to see it. Also look for us at the Westword Music Showcase on June 18th in the Golden Triangle near downtown Denver. Rock on Westword.
Patrick Eul of Westword - Design
Mike - Set up - Print - Install
Chopper - Laminate
Kim - Install
Wheel wrappin....
We have done quite a few wheel wraps now, but recently our relationship with 5R Trucks has had us getting good at them. In the last 3 weeks we have done 3 sets of "dish" wraps. We print and laminate then apply to the interior flat area of the wheel, tricky install, but oh so sweet when done. You will see alot of this at the KBPI car show coming up June 11th at Bandimere.
Mike - Design - Print - Install
Your Grow Bud
The grow industry has definitely seen a spike in Colorado over the last couple years. Your Grow Bud has capitalized. This ride was an old DHL truck, now it is a mobile billboard that commands attention. See them near the Tech Center off of Arapahoe.
Your Grow Bud - design
Mike - Set up - Print - Install
Chopper - laminate - Install
www.YourGrowBud.com
Design Time
Joel has been busy creating some very solid design on several different levels. Some great logos for Kaynez - redezine - Object Shop - Maple Leaf Landscape - Stamped Concrete - ArchAngel Fightwear - Doppios Coffee - Pro Style Electric and some other continued work with Urban Mattress and Scion far beyond logos.
ArchAngel Fightwear
The fightwear industry is saturated with the same old. Joel threw down for these guys in a big way. Keep an eye out for them. Production included, logo design, business cards, banners, multiple stickers, short design, short printing, and more in the works for these guys as well.
Joel - design
Mike -Print production
Darius - Screen print
Fashion Flavors...
vitaminwater and promotions go hand in hand. Recently to celebrate fashion and new flavors, vitaminwater hosted a fashion contest here in Denver. Hosted by Mondo Guerra (last years Project Runway runnerup), this event was hosted at the MOMA on 14th in Denver. Soapoint played an integral part in this event, a broad list of services that included: Screenprinting 6 color shirts for all staff, Invites, Hop up 8' x 8' tradeshow fabric display Gobo light plates, Lifesized fashion sketch boards, and last but not least some stickers. Soapoint's product knowledge and variety allow us to keep answering the call and we have been shippng shirts and other products to vitaminwater reps across the country.
All Soapoint members played a part in this series of work.
www.vitaminwater.com
Inside Soapoint
New Printer Hotness
We recently attended the ISA show in Las Vegas, this 4 day sign event housed companies from all over the world showcasing new equipment, lights, wrap films, printers, cutters, more sign love than most reading will care about. However, Soapoint jumped into action and purchased a new Seiko W-64 large format printer. What the heck is that? It is a big printer that creates beautiful long lasting, outdoor based graphics. This thing is brand new to the market and Soapoint was the first in-country install. Based on a 6-color ink system, the color gamut of this printer is amazing, as well as the prints that come off of it. Our wraps looked good before, now they look even better.
Mike and Kim took the big trip to the desert for this event.
American Wrap Star
Most of you have heard us toot our horn concerning our wraps. We pride ourselves on our design print and install game here at Soapoint (all in house and top notch) and when we heard there was a wrap competition at the ISA show, well needless to say we signed up. The event was called American Wrap Star - there were 36 guys from 8 different countries that showed up (3 other Colorado wrappers besides us were there!, Colorado knows the deal). Skill levels were judged on work style, cutting and trimming quality, alignment and position of the graphics, basic application techniques, and last but not least cleaning of the car and your work area. We weren't too sure how it was going to work when we got there, but all the major names were sponsors - 3M, Seiko, Yellowtools, Rob Ivers (legendary installer) and they put together a good event. There were 3 brand new Corvette convertibles, one guy on each side throughout the 5 rounds. Each round consisted of a different body panel, each with its own unique challenges that required the installers to show off their game. Mike from Soapoint wrapped balls to the wall all week and made it through to the semi-finals, but we fell a hair short of making the final round. The winner from the last comp was wrapping on the same car as Mike, and he did not make the final either. Only 1 American made it to the final round, he had 2 Canadians and 1 Austrian as company. Austria took 1st, Canada 2nd and 4th, and the last American standing took 3rd. All of these guys were amazing wrappers with extraordinary wrap talents. We were proud to hang out with these guys for 3 days, and hey we came back #1 in Colorado and #2 in America. We'll take it!
Video of Mike wrapping during the comp is on youtube.
Mystery Wrap 1 revealed
For this wrap, we wanted to go feminine. Mike designed with a couture bag inspired vision. This car was in need for some freshening up, new lights, two new bumpers, tires and wheels, tune up and some sick wrapping later, this thing is a street killer. Complete with a custom racing "strap" this handbag inspired ride is one you must see up close. Give Kim a big wave if you see her riding out there. (Yes, that is Kim in the photo!)
Soapoint on the Water
Our good friend Markus Seems said we could wrap his boat. We sure wouldn't miss out on that. We actually did this last year, and we are just now getting it to the water. Learned alot about boats and wraps. Now we can wakeboard in style...
Got questions about boat wraps? Call us.
Mike - Design print and install.
Chopper - Install
There has been lots and lots of other graphic waves crashing on the Soapoint shores, we are all really stoked to be here.
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March Newsletter
April 23 2011 - 9:24am by mike
MARCH-ing to the drum.
The graphic drum has been beating a familiar rhythm and as we wrap up March we need to reach out and share the stories of a road well traveled. Chopper starts us out with a big thumbs up....
Artopia - Westword does it again
We recently participated in Artopia. A big event put on by Westword that focuses at ART, FASHION, MUSIC and FOOD. The gig was in several different venues in the SOCO district (south of colfax on broadway). We produced a bunch of signs and Westword used a bunch of sign stands that we created for them for the Dish event last year. The Soapoint booth was in City Hall Event Center on Broadway at 11th. We went big for ourselves and produced a bunch of Soapoint Apparel and swag. The booth featured free stickers and T-shirts, with other apparel and goods for sale as well. The DJ's rocked, the fashion was hot, and the drinks flowed. We love this town.
Every Soapoint Member contributed to this event.
Scion at Artopia - Another Soapoint display
Artopia was awesome on many levels....literally. The City Hall venue is large and in charge, with 3 different stories of action, the party was indeed going on. This event focused on performance art throughout all venues. Scion wanted to have a car painted by an artist, then be able to turnaround and clean it off, and sell it. Enter Soapoint. We wrapped the purple car all white, blacked out the windows, ran sleek black vinyl around all handles, and cracks etc. This thing was paint-proof! Afterwards we peeled the black off the windows and handles, took some photos then peeled the car immediately! This car was off of the lot for 4 days, then back and ready for purchase! Scion knows how to do it.
Denver Sister Cities International
The Sister Cities program is a great humanitrian effort, and one of those we are proud to work with. Look at the great things these guys do on a global level at denversistercities.org. We first came into contact with Denver Sister Cities on a t-shirt job. We printed 144, 9 color t-shirts for them, and also got on board with some local good they are doing. Denver Sister Cities is sponsoring the "Young Authors Showcase" contest. This is for local inner city kids, and they can submit poetry, artwork etc. and compete for different prizes. Soapoint is sponsoring with 2 gift certificates. The first is a chance to come and shadow a Soapoint guy for a day. This mini-internship will focus on teamwork and creative, constructive outlets through graphics and graphic production. The second prize Soapoint is giving is printed artwork. We will take the winners artwork and produce it on a shirt, or sticker, or magnet etc. The winner will shadow the production of their artwork from beginning to end. More information on submittal guidelines and how to enter is available on the Sister Cities website.
Project management by Kimberly, printing and setup by Darius.
Rapids Ride brings it home!
The Colorado Rapids have been ripping it up on the Major League Soccer circuit. They recently won it all and brought the big cup home for Colorado! Perfect. Now they just needed someway of parading this giant trophy around. Scion answered with a brand new XB. This thing was sweet to the max and after Soapoint put that special wrap touch on it, no one was going to miss the Rapids rolling by! See this vehicle on display at all Colorado Rapids games. Go Rapids! Go Scion!
scion.com
coloradorapids.com
Rapids on design - Mike on setup, print and install.
Soapoint Gets Smart
Seems like we see more and more Smart cars on the road. Probably because they are super efficient, and now they are super stylish. Smart introduced a program called Smart Expressions, and it allows someone buying a Smart car, or who already has one to purchase a graphics package through the dealerships. They have tons of designs for anyone. Check out Smart Expressions at http://www.smartusa.com/smartexpressions. While we are on the topic of Smart cars, Soapoint has also built a great relationship with the Smart car dealers right here in Denver. We have now done 2 wraps from Smart, and 2 wraps from Soapoint. So much Smart, so much Art.
Hello Kitty Wrap - Smart Expressions - Install by Mike
Topographical Map - Smart Expressions - Install by Mike
CyberKnife - Joel design - Mike print and install - Chopper on laminate
Core Solutions - Joel design - Mike print and install - Choppper with some install and lamination
www.smartcenterdenver.com
Holy Truck Sign Car-man
Sometimes the street sign just isn't getting it done for the business. Why not wrap a big truck, and put it 10' off of the ground in your lot? Thats exactly what Mago Auto Sales did. Put your sunglasses on, this thing is bright! You can see this at 62cnd and Federal.
www.magoautosales.com
Joel on design - Mike print, install, - Chopper laminate and install.
Certified Convoy
One of our favorite wraps ever is definitely the Certified Customs truck. With 26" wheels all wrapped up, and the bright green and yellow, guaranteed you will not miss this ride. When Ye-yo told us he was going on the road to New Mexico for a tattoo convention, we asked him how he was going to get everything there. He replied - "with a trailer" - simple enough. We matched the truck and now this Certified Convoy is certified bad-ass.
www.certifiedcustoms.net
Mike design print - Chopper with install.
Black diamond in downtown Denver?
This one for Big Daddy's Pawn and Jewelry has been in the works for a long time. Finally after all of the design changes, engineering, permitting, fabricating and installation we are able to say that this is one awesome sign. Located in downtown Denver at larimer and 22cnd.
Mike - design
J and M Sign and Fab - Fabrication
Pro Style Electric - Electrical
Cobra Stripes on an F-450?
Its hard to do vehicle graphics like we do, and not come across some really classic stuff, on a really modern truck. This 2011 F-450 is getting a massive re-build from 5R Trucks in Golden, and we got to throw some of the finishing touches on it. These are classic Ford stripes from the old Cobra. Matte black. Cool stuff.
Mike on layout, production and install.
Billboards?
We didn't know until recently that we design actual billboards. Soapoint is moving into more brand management. What is that? The "art" of producing consistent quality product, from design to production, across most print mediums, with the clients best interests in mind. What does that mean? Simply put, Soapoint can create and manage the production of everything your business needs in print and promo products while keeping an eye on your bottom line and your brand appearance.
Urban Mattress is utilizing this with us. We are creating posters, business cards, fleet graphics, brochures, billboards, window displays, and will be helping these guys get many more stores open in the near future. They started with just a few and this franchise has expanded to 6 Denver area locations and 1 in Texas. These billboards are digital and actually changes images every 4 hours. Joel kicked out 4 different designs for this 1 billboard. Located on Colorado Blvd. just south of Alameda.
www.urbanmattress.com
Joel with design.
Soapoint on glass
We were recently referred to a client who had some residential needs. Not the types to say no, Soapoint showed up for the initial meeting. The client was great and has a super modern Duplex in Cherry Creek right off of Colorado Blvd. With lots and lots of glass, and nothing to block sun, Gene Cisneros was looking for a solution outside of standard window coverings. 3M makes a great dusted crystal film, that really appealed to Gene. A few hours of design and production later we were back installing window film. Gene has called us back 3 different times to do more windows. This is a great product.
Joel with Design.
Mike production and install (Darius and Chopper both with the assist)
My Friends Brand
Literally this is our friends brand and they are called My Friends Brand. Andrea Brown and Morgan Place are active snowboarding Denverites, who wanted to make a few shirts. This has turned into a full brand and line of apparel, most of it made right here at Soapoint. They are launching on April 1st for Gaper day at A-Basin. We will be there all day from 10-4 partying on the beach, riding some snow, and slinging some gear. Play hooky and come join the festivities, we are.
find MyFriendsBand on facebook.
Kim with project management
MFB - design
Darius - Apparel production/screen print
Inside Soapoint
Per company quota on coolness...here are a few internal updates.
Fresh Soapoint Goodness
We made a ton of cool apparel for Artopia, and we had some left over.
Check us out on facebook for listings of whats left at the Soapoint Lifestyle store, or drop by the shop and grab a fresh tee or hat and a bunch of free stickers and bandanas. We like to do this stuff, so there will be more.
Mac Attacked!
The new macs showed up and we have been cruising. There have been reports of sore necks from looking back and forth from one end of the monitor to another. Talk about big screen!
Fresh Wraps coming....
Can't show you yet, because we don't know ourselves, but there will be 2 new Soapoint Wraps on the road soon.
The good cause....
Recently we decided to take action and do something to help raise awareness
for the devastating and debilitating disease Endometriosis. For over 14
years Kimberly has suffered from this disease and she recently underwent a
complete hysterectomy due to the disease. After the surgery, she was feeling
better than ever and wanted to do something more. Kimberly came up with the
idea to create a new and fresh campaign that would appeal to everyone. "We
worked hard to create a cohesive, clean, modern and eye-catching design that
would get people interested, " she said of the design she and Joel worked on
for weeks. Currently there is little education and awareness on the disease
and getting people to be interested in it is a challenge all in its self. We
created two designs, one for a ladies t-shirt and also one for a men's or
unisex, we wanted to create apparel everyone would want to wear. We also
included a clever info tag with each piece of apparel that gives facts and
resources. Plus, a special button and sticker that can also be sported in
support. The whole campaign is really taking off and we will soon expand
into silicone bracelets, larger stickers, more apparel, and beyond! Not only
are we creating this new campaign but we are also donating 20% of the
proceeds from every purchase to the Endometriosis Association that will go
to help educate, create better treatments and finding a cure! Purchase your
shirt today and help fight to ENDometriosis! (call or email SPG office to order).
Web based info and shopping cart coming soon. (We need help with this, so if you have the web game give us a shout and maybe we can do some work together. There is a list of web based changes we would like to undergo soon but having a hard time finding the right person).
Stay Creative!
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Newsletter Feb. 11’
February 08 2011 - 2:06pm by mike
Wasting no time in the 2011.
In the last newsletter we spoke of our 2010 achievements. No doubt we have not wasted anytime trying to outdo the 2010 with the new and fresh 2011. When things are moving as fast as they are around here, we look back when we do the newsletters and can't believe ourselves all of the amazing projects we get to work on every month. How awesome! Here are the top ten or so since the last newsletter.
Green at the Convention Center Denver
Everybody knows the Convention Center in downtown Denver. They have an awesome building, a giant blue bear, and now they have 1000 trash cans with new decals that increase the green efforts of the convention center. The Denver CC is known for its green initiatives, and they have decided to take it one step farther. Partnering with Mighty Karma here in Denver, the CC came up with creative ways of letting people know how to sort trash for recycling. They went 3 labels, one for LANDFILL, one for COMPOST and of course one for RECYCLING. Each label listed the individual refuse elements that were applicable to each can. Soapoint came into the equation when it was time to get these produced and installed. We used a 3M product that was great for adhering to the HDP (high density plastic) trash cans in the building. Matched with a 3M matte laminate, these things are sure to last a long time. Mike Hornbeck headed up production in house with printing, laminating and cutting, while Darius Vale headed up the 3-5 man on-site install team. They were there for 6 days straight, 12 hours a day, smashing out some can graphics. Go Soapoint Go!
Soapoint Package of graphics
The SnowShow was in town in case anybody missed it. CSA was in attendance, and they looked sweet with a bunch of Soapoint produced promo goods. We made them shirts, hoodies, stickers, magnets, business cards, all of which helped them spread the word about their products. Check em at http://www.csa-sport.com.
SnowDown with Vitamin Water and Yellow Designs.
With the SnowShow in town, there were events galore to go along with it. Denver Big Air, some downtown rail jams, and parties like the SnowDown. This gig was at City Hall on Broadway in Denver and was a collection of DJ's, dancing, promotions, and some on-site entertainment. Entertainment by Yellow Designs Stunt Team. Brian Gavigan and his team were inside putting on a big flatland BMX show for Vitamin Water. They were sporting Vitamin Water hats done by Soapoint, all looking very sharp. Keep an eye out for a strengthening relationship with Vitamin Water, Soapoint and Yellow Designs.
Metro Construction Gets on the Road.
When you are a business owner, and you have fleet vehicles, it is super important to have graphics on them. Lots of companies will opt for simple door graphics etc, but Metro Construction saw a blank canvas and lots of opportunity when they looked at their trucks. You can reach anywhere from 10 million - 30 million people a year with a wrap. That's a lot of potential business. Metro has 3 new boxtrucks, 1 van and some more on the way, all with Soapoint design, print and install. Mike Hornbeck headed up the design, printing, and installation with Cody "Chopper" Hornbeck as second in command with install and lamination. Give these guys a big wave when you see them, you won't be able to miss them! http://www.mymetroconstruction.com
Fun and Fast Wraps!
When we got the call from Boondocks to come out and look at wrapping a fleet of Go Karts, we knew we were the only ones for the job. They got the Soapoint Treatment with new warning labels, headlight decals, taillight decals, and some sweet custom graphics. Soapoint is heading up most of the design, as well as all of the printing and installation. Mike Hornbeck designer, printer, installer, project manager.
Carpender Audio Goes Full Wrap.
The classic white van. A billboard waiting to happen. Carpender Audio Design saw the opportunity and got with Soapoint to make it happen. These guys will make your home amazing, we wanted to make their van amazing. Joel Feldt on design (I will introduce him in a little bit), Mike Hornbeck on print, install. Chopper on lamination and install. http://www.carpender.com
Shooting for business.
BluCore Shooting Center has just received some new signs for their new location. These guys literally "shoot for their business", and we are sure they are good at it. We added new sign faces to the building signs and to the street signs. http://www.bluecoreshootingcenter.com
Buffalo Hat?
Soapoint is known for our variety of projects, good work, and awesome timelines. We don't say no often, and when Lori from Moov told us we needed to make here a buffalo trapper hat, it was no different. Darius Vale took over and created this buffalo hide trapper hat from a few pieces of hide that were supplied to us. Cut and sew, cut and sew some more, and BAM!, you have a custom made buffalo hide hat. Sounds warm to me! Check out what Moov said about us here. Also cruise their site a bit. http://www.makeamoov.com
Oogave Machine
One more Oogave machine has hit the streets. These guys are doing it!
www.oogavesoda.com
Inside Soapoint
So much going on around here, we think you should know about more than just the projects, but the people and the stuff we use to make all of these cool things.
Jouvelt
New kid on the block. Joel Douval Feldt has gotten on board with Soapoint and is doing in house graphic design work.
Jouvelt is a registered trademark for Joel Duvall Feldt with his graphic design and fine art work.From growing up in Dodge City, Kansas giving graffiti a go, to grasping graphic design in Phoenix, Arizona, and then later finessing fine art shows back in Lawrence, Kansas, Jouvelt is now combining all those capabilities while currently in Denver, Colorado. He met Darius while skateboarding and doing high school art in Dodge, and has recently reconnected ten years later, while out in the Mile High City. Early Jouvelt artwork was also in the Hays, Kansas skateboard shop (White Chocolate) where Mike said even he noticed some nice logos and various illustrative graphics done by Joel from back in the day. But now, the Soapoint team has scooped him and his artistic talents up for some fresh contributions.
Lets show em whats up Joel.
Mac Attack!
Adding new guys like Joel, means we need more infrastructure and equipment to make sure he can do his job well. Soapoint will be recieving 2 new 27" IMACS this week. We souped these things up and the grossly large monitors don't hurt at all when you do the size of projects we handle around here.
Coca Cola in the house!
We hooked up with Coke and now have super cold coke canned products for $.75 right here at the shop. Mixer anyone?
Glamming up the ride...
The Soapoint Trucks have always looked good. We shed a small tear as we remember the Escalade (RIP), but smile when looking at the new improved Ford. We added 22" wheels with 50 series Nitto Terra Grappler tires. A 2" lift kit in the front to level the truck out, and now its looking pretty tough. Thanks 5R for hooking us up with the dope goods! Whats next?
When you are Serious....
This little bit is written by owner Mike Hornbeck.
My entire life I have been a creator and a builder. The younger years were awkward drawings, sketches etc. Never really amazing, but I always knew that the graphic creation was for me. This pushed me to Fort Hays State University in Kansas where I learned what it was to dedicate your life to art and to learn from some of the best artists. Here I met some of the best people, and made the best of friends, and managed to graduate with a 2.98 and a Bachelors in Fine Art Degree with an emphasis in graphic design. When Darius and I first moved to Denver, we were doing art shows in a garage and driveway on 1st and Lincoln, soliciting galleries everywhere, and as always creating. This is when we began branding with Studio Soapoint, (later adapted to Soapoint Graphics). Soapoint at its core is about art and creation, teamwork and perseverance. The term was coined while in Kansas, but Denver has truly created a home for Soapoint. It is nice to have a word, or phrase that accounts for ones desires in life. I say "Soapoint Everything!". So, I tattooed our icon on my arm. This stands as a commitment to Denver, our clients, my art, my team and my family. We are going to do everything in our power to ensure we are here for years to come, helping small and big business, individuals and groups, make an impression here in Denver and across the world. Soapoint Everything!
Thanks for reading, we appreciate the support of all of our friends and colleagues out there!
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Newsletter Dec. 10’
February 08 2011 - 2:02pm by mike
Wrapping up the year!
Well, it has been one crazy year for us this year. Moving into a larger space, new equipment, new people, new clients and a ton of new adventures that have made 2010 a year to remember. We are really excited to explode in 2011! You're going to see many new projects from us this year as we introduce new ideas, concepts, products and break the industry mold of the average sign shop. This year we are going to step out of the box and create a whole new custom graphics experience for everyone!
This past year we have seen our work grow more and more. All around Denver you can see a sick wrapped vehicle cruising around, a sweet commercial sign that we sold and many other graphic projects that we have produced. We have been cornering the market in the 303 for creating amazing custom graphics, and we aren't stopping anytime soon. We are so thrilled to be forging ahead and we can't wait to bring some of the new graphic hotness to D-Town!
Billy's Big Sweet Sign
Well, his sign is big and sweet. If you haven't had a chance to drive by Broadway and Larimer and check out Billy's Gourmet Hot Dogs' new lit sign, you definitely should! This 22' x 4', double sided, fully electric sign has been in the works for months. "It has been a long time coming and we are ecstatic to see it finally up!" Mike, owner of Soapoint. The sign is a new contender in the Downtown area, but will be a key landmark for years to come. Stop by and check out the sign and also grab a delicious gourmet hot dog while your there 
Washington Street Community Center
We love working with the community and we were so happy to be able to produce the new signage for Washington Street Community Center. We did a new sign above their main entrance and also a brand new marquee sign for out front. The new signs are a great addition in the Wash Park area and shouldn't be missed!
The Altar Bridal Consignment
The Altar Bridal Consignment has been on the fast track for a quite a while now and their ever growing business required a new location with more space. They found the perfect space and then they needed the perfect sign. We created a brand new face for their large lit sign out front, that was also split with Luxe Dance which had their sign portion on the top. The sign turned out great and looks awesome at night! We are sure the ladies over at The Altar will be staying busy and growing even more.
Billboard to bag....a new beginning!
Here comes the latest and greatest from Soapoint Graphics. These custom made "banner" bags were gifts that were produced from using an old billboard banner and recycling them to make these sweet custom bags. Complete with a full zipper closure and screen printed logo, these bags were sick! A unique and "Green" idea, look out for more unique "banner" bags coming soon!
Integrated Apparel
Ian over at Intergrated is always wanting the dopest custom gear for his home automation company Integrated. This time we created some cool pink ladies T's and these custom spray-painted trucker hats. These kind of clever creations are our passion, and we jumped at the chance to give him some of the creative concepts.
The Mini Cooper goes Matte Black
The matte black fever is definitely spreading! When we got the call to wrap a Mini Cooper with something dope and eye-catching, we knew exactly what we wanted to do. The matte black wrap on the Cooper turned out sweet! We also added a red racing strip down the driver side of the car, which really popped with the other red accents on the car. Look for this ride out on the streets of LoDo!
Trucks, Graphics and New Friends
We love creating relationships with great people and first rate companies. What could be better than custom graphics and custom trucks together? One of the first projects was this pimped out this Escalade. By covering up the exsisiting chrome trim with black and lime green vinyl, we gave this ride a new look! And we are moving forward with a ton of other custom graphic projects! This new relationship is sure to be a powerhouse in the industry; keep an eye out for this new partnership!
Soapoint's Sponsored Friends
Here at Soapoint we sponsor several of our good friends and colleagues, and we love to support them in all the endeavors. Lately, Bluewater Performance and Yellow Designs Stunt Team have been making noise in their industries.
A few months ago Gabe with Bluewater Performance broke records at Bonneville with his Soapoint wrapped and sponsored VW R32. The record breaking car caught the attention of everyone in the race world. Last month you could have seen the car in the November issue of Performance WV and this month check out the feature article and layout in European Magazine. Landing two major magazines is an amazing accomplishment and we are so happy for Gabe and Bluewater Performance and we can't wait to see where he heads next.
Brian Gavagan, owner of Yellow Design Stunt Team, is always up to some cool stuff. This amazing BMX team has been traveling around the world, and showing up all over! The also have been making the pages of the top magazines in their trade. Right now you can read a full feature article about Brian and Yellow in Ride BMX magazine. Also, read the special piece on our good friend Troy McMurray, one of the true OG's in the game!
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Newsletter Nov. 10’
February 08 2011 - 2:01pm by mike
Happy Thanksgiving to all our Friends!
We just wanted to say thanks to all of our clients and friends! We could not have gone as far as we have without all of you. We are wishing everyone an amazing rest of 2010 and a stellar 2011! We hope you all get stuffed this Thanksgiving and give thanks to everyone in your life that has made a difference. Thanks again!
Tis the Season!
It's the season to stuff our faces with delicious food, shred some powder in our beautiful snow capped Rockies, and get together with all our favorite people. It's also the time of year when we shell out gifts and presents to all our loved ones.
This year why not get them something custom and sweet instead of the last minute generic crap you usually give them? We have so many awesome ideas for presents we can dream up something that is sure to be a hit. Canvas photo prints, unique wall graphics, art pieces, vinyl wrapping for the new laptop, cell phone or car you are getting your loved ones this year, and of course some custom apparel, are all hot gift ideas this season.
Also, don't forget about your fellow employees or co-workers. Specially embroidered hats and jackets make excellent presents and they are also a great apparel piece for the cold Winter. Your co-workers and employees will love you! Contact us today to get your orders in time for the holidays!
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Newsletter Oct. 10’
February 08 2011 - 1:59pm by mike
Happy Halloween!
Ok. We know we are a few days late, but when you get it done like we do, its amazing how time flys. In the spirit of the holidays, Happy Halloween and we hope it was fun and safe for everyone. Now, in the spirit of keeping everybody up with what we have been doing, here is the rundown since the last time...
Justin's Nut Butter
Yum! Locally owned and operated and nationally recognized, Justin's Nut Butter is no joke. Hailing form Boulder, Co. this all natural nut butter is a major product in the natural foods game. We were stoked to work with Justin Gold, Owner and founder of Justin's Nut Butter. They had a unique and fun design that we produced and installed for their Honda Element. Now, people recognize them everywhere they go in it and we are happy to help with Justin's Nut Butter mission.
Syndicate Lays it on the line...Literally.
We here at Soapoint really feel someones passion when they are truly laying it all on the line. SPG friend and client "Hammer", does it literally every time he hits the track. Syndicate racing has been working with Soapoint for the last year or so and we are now doing some bigger sponsorship deals with these guys. (Notice the Soapoint star on the bottom of the bike and under the rear as well). We wrapped 2 bikes with Syndicate for a track weekend a few weeks back. They were the only wrapped bike at the event, and people sure noticed. We will keep you in the loop on Syndicates exploits on the track.
Custom, Custom, Custom.
You have heard a million times how we love to do custom work. This display in an office building in DTC was a fun one for us. The panels seen in the photo below were actually temporary client logo cover ups for a trade show that was going to be in the building. We also did some really cool frosted glass pieces as well as some larger panels, that were permanently installed near the elevators. These guys are really making a point out of their branding.
Sewing up Another Apparel Project
Lately we have really been stepping up our apparel game and it has become a hot commodity, bursting at the seams. We are screen printing, embroidering and doing some other sweet custom applications. Everyone has been gearing up for Winter with their logo embroidered jackets and beanies and also their screen printed shirts and hats. We have done some awesome custom apparel for ourselves as well so look for some of it on the hills this season. Soapoint will making appearances at Copper and Winterpark a lot this season as well as some cameos across the front range.
Magnets, Magnets, Magnets!
10,000 magnets, 7 days, and a team of skilled laborers and artisans, that's what we call awesome! This particular client likes to do it big. Along with this 10,000 magnet order we have also printed over 1,200 shirts for these guys, 2 color fronts and backs on all. No job to big or small for the Soapoint team.
Internationally Known, and Locally Respected.
If you saw our last newsletter you saw the blurb about our wrap for Bluewater Performance. Gabe Adams, owner has been tearing up the scene in his Soapoint wrapped and sponsored VW Turbo R32. He broke records at the saltflat races at Bonneville and everyone has been taking notice! Renowned and respected European Performance VW Magazine also noticed and asked Bluewater Performance to do an interview and a 2 page layout. The spread can be seen in their November issue and also be sure to read all about it on Gabe's blog. We are pumped for Bluewater and we can't wait to see what he does next!
Pinkberry Comes to Colorado
Yes, this delicious frozen yogurt chain is hitting Colorado finally! They are super trendy and super delicious and who better to team up with for their new transit van wrap than Soapoint Graphics. Working with Pinkberry was great and we can't wait to work with them again on future projects as they continue to grow along the front range.
Product LimeLight
With Christmas etc. coming up, don't forget Soapoint can make lots of cool gifts. From short run shirt printing or embroidery, cool stickers, to custom canvas prints of your favorite labrador, or sweetheart pic, we can turn it into a sweet gift. Call us and mention this newsletter and we will give you the "Neighbor Favor" with a 20% discount.
Laters!
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Newsletter Sept. 10’
February 08 2011 - 1:56pm by mike
Its Been Awhile...
Its been a little while since you heard from the SPG team last. And of course here is the part where we tell you how crazy busy we have been. There has been a bunch of amazing projects, and we are steadying our form further on the custom graphics front.
Bandana Truck
Our man Tyler Wood came to us a few weeks before the 2010 Cummings Truck Show and wanted to blow up the show with a custom partial wrap. We discussed on the creative front and we settled on a bandana print for the grill, bumpers, and interior. That's right, the interior. We did all of the pieces we could, including door trims, dash pieces, and gage display. We showed up with Tyler and his gang of giant truck having, super cool guys. The Soapoint truck looked tiny amongst the sea of virtual monster trucks, but we still turned heads and Tyler's truck was a huge success at the show. We worked the crowd and forged new relationships.
Bluewater Goes Matte
When Gabe Adams of Bluewater Performance approached us with a sponsorship idea for his performance shop, we were all ears. Gabe had visions of the custom trio graphics kit for his Volkswagen R3, and the truck and trailer he pulls it with. Soapoint brought them to life with some new product in the wrap game. We have been raving about 3M's new Matte Black wrap vinyl, and it proved us correct on Gabe's R3. We combo-ed up with some sick gloss overlays and custom striping. Of course the sponsorship package included the giant SPG star on the hood and driver fender. The total package with the car wrap, and partial wraps on the trailer and truck make this something you won't miss at the track. Soapoint stylin. Gabe was just out at the salt flats in Utah and we will keep you updated on how his 750 HP R3 ran.
Pumping up McClure Concrete
Have we told you outside of Facebook about McClure Concrete trucks?
We say trucks but these things are massive concrete pumping machines that can deliver concrete over 12 stories high. The trucks had a very basic "American" them going on prior to their trips to the Soapoint Warehouse. After they left they were pumped up with some over manly diamond plate and giant flag graphics. These things made you gain 10 lbs. in muscle just standing by them. We have done 3 for them now, and you can check out more images on the world wide web at soapointgraphics.com.
Integrated Custom Home Theatre and Automation
Soapoint came across Ian Blandford at the giant truck show we were at recently. This guy had a sweet home theatre company that specializes in the new school, super automated home systems. He wanted to change the look a bit, and when he saw the work we did on Tyler Woods' truck he knew we were the guys to get it done. We started with a logo, moved into business cards, yard signs, t-shirts in a variety of styles, custom fitted 2010 hats with puff embroidery, and last but not least a giant Nissan Titan that went matte black. We added in a little logo love for him and now he is stylin around the Denver Metro.
The Pink Pawn Truck
When it comes to being seen Big Daddy's Jewelry and Pawn gets it done.
When the call for the giant pink SUV came in we were all stoked. This design needed a little different touch so we contracted out the illustration work to Lynon Askamit Illustration and we were all more than excited when the work came back. Big Daddy's was shooting for a Jessica Rabbit style graphic, that concentrated on money and jewelry. Sexy!
DISH it up!
Soapoint and Westword. Seems like a good fit to us. We had the opportunity to help these guys out with a big annual event known as The Dish. This high end event held at EXDO Event Center, featured over 35 local restaurants and businesses flaunting their stuff for a crowd over 1500. We styled them up with some custom sign frames, the signs to go with them and some other directional signage throughout the event.
As a sweet bonus we got hooked up with a dope spot in DISH Alley. This area of the event was in the alley behind the event center. There were several other vendors set up outside and crowd flow from inside to out was awesome. This alley featured some sick graffiti and also our sick screen printing road show. This newly created scenario and equipment allows us to print remotely on site at any event. This equals super cool booth where we were slinging t-shirts left and right, stickers were flying and new friends were being made at every possible moment. We all got to talk with some really amazing people and lit the fire of the night by handing our steaming hot t-shirts fresh off of the press. NICE! Check out our BLOG, and read more about this fun event.
Thanks!
Thanks for catching up with us, thanks for supporting us, and thanks for being so cool. Catch ya around the way!
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Newsletter August 10’
February 08 2011 - 1:55pm by mike
The New Hotness
The past few months have definitely been eventful for us here at Soapoint. The business and our personal lives have been changing for the better. Recently, we added a new member to the Soapoint team. Cody 17, younger brother of Mike, has moved out to Denver from Kansas to follow in his footsteps and become the next graphic warrior. He has been fitting right in and has been busy learning the ropes. We are excited to have Cody here and can't wait to see him succeed!
Cody isn't the only new hotness around here. When he came to Denver he brought his 1998 Mustang that we decided to upgrade and turn it into another amazing custom show car in the Soapoint fleet. We added some sick wheels, new spoiler and enhanced the the sound system and more modifications are coming. We had to wrap it of course, and what better product to go with for his ride than, the uber hot and innovative 3M Matte Black Vinyl for the wrap.
Matte Black Vinyl Wraps have been showing up in major cities and along the East Coast. Premium show cars, race vehicles and custom cars have all been getting the elite wraps. The look is different of that than the normal wrap as there is no gloss finish, just a smooth, matte finish. It allows the user to change the vehicle's color and also add the extra umph!
These stylish high class wraps are highly sought after in the industry and we are one of the first graphic companies to bring them to Denver. We have been turning down clients because we didn't have the right product and now we can offer the cutting edge 3M material. Wrapping Cody's Mustang with the Matte Wrap, was proof positive, as we have already received several calls with inspiring feedback and inquiries about the product .
If you are intertested in wrapping your ride with this hot new product contact us or stop by. Also, keep an eye out for Cody cruising around the streets of Denver in his Matte Black Vinyl Wrap, stop him and say hi, and get a free sticker!
Upcoming Projects
T-Shirts, T-Shirts and more T-shirts! They are literally hot and flying off the press. We love printing apparel so keep them coming! Projects in other states...Alaska, Maryland possibly? More on those exciting ventures to come. Plus, did you all get to see the sweet custom lit sign we put up for Family Affair at the Orchards! Click here to see more pics and details!
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Newsletter June 10’
February 08 2011 - 1:52pm by mike
Tis the Season
Yes folks it's that time of year when we journey out of the winter slums, and into the summer funs! If you are lucky enough to live in Colorado you get to enjoy such lovely summer gifts as biking, boating, golfing, jet skiing, camping, 4x4ing and even racing, just to name a few. At Soapoint Graphics we are excited for summer too! Not only do we love partaking in many fun summer activities, but summer is also our busy season and we enjoy all of the fun projects we get.
Coming this season you will see boat wraps, community involvement with summer events, racing wraps and decals for cars & bikes, new outdoor signs, sponsorship projects plus much more. We have already started the season off with a bang! We started with a custom R1 BIKE WRAP for Syndicate Racing, that was a sick graphic with black and gold accents to match the bikes frame. Next, we did a sweet pro racing wrap for a WV that went to the SCCA race in Canada. The car was for 3ZERO3 Motorsports and had legendary driver Robb Holland, read more about the wrap and the race on our BLOG. In addition, we have also been shooting out t-shirts, banners and promo gear for several events and shows! Check out photos of all our new projects on our GALLERY.
Soapoint Community
Being involved in community events is also something we love to do here at Soapoint, and in the summer we get to be involved with many. Last weekend you may have seen us and our friends the Mile High Majorette's, in the Parker Days Parade. We led them with our wrapped truck while they preformed their amazing twirling talents. Mile High Majorette's asked us to create their logo, t-shirts, stickers, business cards and even their parade banner for them. They are another example of us being able to provide multiple marketing and promo products. We love working with clients who let us help them grow and we were excited to lead the Mile High Majorette's in the parade!
Product Limelight
Banners, banners, banners! We all know and love them and we see them everywhere. Whether they are advertising for something or celebrating your grandparent's 50th Wedding Anniversary, we all encounter them. Banners are such a great way to get your message shown. They can be almost any size and go anywhere. They are extremely durable when produced with top quality materials and printing services and also installed professionally (if required). They can also travel well and be stored rather easily. In addition, they require low care and maintenance, making them ideal for outdoor applications.
With summer here we see an influx with our banner orders and now is the time to get yours! If you are having any kind of event or maybe advertising your product or company we can create a banner that exceeds your expectations. We use premium 13oz banner material and only print using full color digital printing. You can choose your finished edging to accommodate the need for the banner, as well. We usually hem all edges and provide grommets every 2', but can also create pole pockets, tabs or any other custom finishing you may need. Also, don't be afraid to get creative with colors, images and shapes. With full color digital printing, we can do practically any image and the color always looks amazing. Plus, check out PHOTOS from the banner we did for the Mile High Majorettes, we made a unique shape that was fun and fit their style. As always, give us a call, email, fax, or stop by and chat with us, we are more than happy to help with your next project!
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